How To Make A Post Shareable On Facebook: Proven Steps to Make The Posts Go Viral

When we talk about social media, Facebook is a powerhouse and an OG platform. It is a platform where billions of users scroll through countless updates every day. 

But if you are a creator, then you must be looking to amplify your reach. For that matter, creating viral-worthy posts is significant to boost your visibility or engagement. At this point, making the posts shareable is important. 

Now the question arises, how do you turn an ordinary Facebook post into something that gets shared by friends, family, and even strangers? 

So whether you are about to spread awareness about something, a family selfie, an entertaining short clip, promoting a product or business, or whatever, making the post shareable can make a world of difference. 

Follow this guide till the end and uncover steps to make a post shareable on Facebook for different scenarios along with fixes to troubleshoot common issues. 

Understanding the Algorithm: What Makes a Post Shareable?

Facebook algorithm is definitely a hot topic for social media marketers, creators, business owners, journalists, or anyone who uses it. It plays a huge role in determining what content gets seen and shared.

Want to know how it works? First, it prioritizes posts that can generate engagements such as likes, comments, or shares. Then the more interaction the post receives, the higher its chances of appearing on feeds. 

The time of posting is another factor. Some suggest it’s ideal to post at night, whereas others suggest one should post in the morning. In the end, you decide. However, posts during peak hours tend to gain more attention.

So, love it or hate it, you must work with the algorithm for Facebook marketing success. For additional tips on optimizing your social media, explore our guide on What Does 502 Bad Gateway Mean? and 503 Error.

What Makes a Post Searchable as Per Algorithm Changes for 2025?

The algorithm gets updated for good or to ensure a better user experience. So, if you want to make your post searchable, you need to rely on these pointers: 

• Focus on Meaningful Interactions: Ever since Facebook has made it clear that it will prioritize posts that spark conversation and successfully make meaningful interactions, it’s important to make a post, engaging to make it sharable. 

• Be Mindful of Relevance Score Calculation: The algorithm calculates the relevance score for each post. The higher the score, the higher the chances for a post to rank in feeds. 

  A few factors come into play that might affect the relevance score, which includes the type of content, how long a user spends viewing that post, and user interaction. 

• Balance a Mix of Content Types: Maintain a balance between the type of content you post. In this way, others want to get bored and refrain from using the same type of content in a row. 

• Make a Post Worthy Enough: This suggests that the post should be impactful enough to gain a huge number of shares, reactions, likes, shares, and comments. 

Know Different Settings to Share Posts

Before directly jumping into the steps to make the posts shareable, first one should know what each audience visibility setting refers to: 

• Friends: The content will be visible to your friends only on Facebook.
• Public: Anyone can see the post, whether they are on Facebook or not.
• Friends except: The post won’t end up in some friend’s feed.
• Specific friends: The content will be shown to some specific friends.
• Custom: With this, users can include and exclude friends and lists. 

Step-by-Step Process to Make the Posts Shareable

The creation of a shareable post on Facebook necessitates a meticulous plan. One should start by knowing the audience and understanding their interests, and preferences. 

Once with strategy planning the post, this is how to make a post shareable on FB: 

1. Open Facebook, and log into your account. 
2. On the homepage, find and click on the “What’s on your mind?” option.
3. Find a “security button” placed under your profile name. 
4. Once clicked then only you can see a selection of options. These options will enable users to change their post-sharing settings. 
5. You should now change the setting from Friends to “Public”. 

The moment you apply this setting, then your post can be shared by anyone.

How To Make Post Shareable On Facebook Group That’s Public

Do you want others to join your group that is public and share interesting content with their friends and family? If that’s the case, then you need to tweak the settings a bit. 

The other situation would be, that you have joined a group that has switched posting permissions to its members. 

Wondering how to do that? We are here with the steps: 

1. Open Facebook and log in to your account, just like you did above.
2. From the homepage, navigate toward the left menu and click on “Groups”.
3. Now select the group that you want to post on and make its content shareable.
4. After being directed to the group’s homepage, click on the “Write Something” button. 
5. Make a post, ensure the group is public, and share it by hitting on the share button. 

Quick Tip 💡: 
Post when group activity peaks. And, how do you refine a peak time? Well, it varies depending on the group’s demographic. To know what’s the good time to post for maximum reach, you can monitor the engagement trends. 

How To Make A Post Shareable On Facebook page

Do you have a business or just a common being who loves sharing posts in a specific niche? If that’s the case, then having a Facebook page is ideal. 

It is a gateway to the world where public figures, artists, organizations, businesses, etc. can connect with their fans or customers under one roof. 

To know how to make a post shareable on Facebook page, follow the steps listed below:

1. From your homepage, navigate to the left menu and click on “Pages”. 
2. If you are managing multiple pages, then share one page that you wish to make its post shareable. 
3. Scroll and find the post you are willing to share. 
4. Click on the “Share” option, placed at the lower right of the post. 
5. Now the page walls are set to the security level “Public” by default. This particular setting cannot be changed, so anyone can share the post only if they have access to your page.

For other social media platforms, see our guide on How To Repost a Story on Instagram.

How To Make FB Post Shareable in a Private Group

Suppose: your friends or family members have created a group with private visibility settings. This demonstrates that the post made by you or by anyone within the group, won’t be shared outside of it. 

We have something interesting to share which you think should go viral. Then how do you make a post shareable on Facebook private group? Here is how:

1. Start by making a post, just like you do on your own newsfeed/timeline the settings to “Public”. 
2. Once uploaded, click on the “Share” button in the post’s lower right corner. 
3. From the drop-down menu, click on “Share to Group”.
4. Next, select that one particular private group you’re in. 
5. Click on “Share” and you are done. 

Consequently, the post will then be shared with that group. Following these steps enables others to share it outside by reaching out to the original post and sharing it with others. 

How To Make A Post On Facebook Shareable After Posting

Suppose you have made a post and hit the “post” button. After that, you’ve realized that you were supposed to make that post sharable. Then, how will you deal with this situation? 

You’ll find yourself scratching your head. NAH! That’s not the solution.

If you ever find yourself in such a situation, then you can rely on these steps to make the post sharable:

1. Start by going through your post history and locate the original post.
2. Now, look beneath your profile where you can see a small globe icon and click on it.
3. Then the security settings menu will appear on your screen.
4. From the list of options, choose “Public”. 
5. The moment you apply this setting, they will also be applied to your post and enable others to share it further. 

How to Make All Your Soon-To-Be Posts Public

Making all your future posts public is a straightforward process on Facebook. Here is how you can achieve that: 

1. Start by logging into your Facebook account. 
2. From the homepage, discover the little downward arrow from the top right corner and click on it.
3. Next, click on the “Settings and privacy” option from the dropdown menu.
4. Then, click on “Settings” to move ahead. 
5. From the left side menu, select “Privacy”.
6. Check out the “Your Activity” section and find the “Who can see your future posts” option. 
7. Edit this setting and make it “Public” to make all your future posts public by default. 

Troubleshooting Common Issues

You know how to make a post shareable on Facebook, chances are, you may counter a few hiccups. What are those and how to resolve them? We have laid out all of it below: 

Situation 1: Post Not Shareable Even After Being Set to Public

The first common issue raised by many users is that they have set their posts to “Public” but still others can’t share them. The simplest way to troubleshoot this issue is to check the post again. 

Look for photos or videos with restrictive privacy settings. Also, check if the content you have shared was earlier shared from a private group. 

If any of the situations are going on in your case, then try uploading the same content directly to your post. 

Situation 2: Modifications to Privacy Settings Not Relevant to Previous Posts

Sometimes changes made to privacy settings may not apply at all to previous posts. This indicates that even if you have updated the settings, old posts may still have their original privacy settings and may not reflect the changes. 

To overcome this issue, the only way to apply the new changes to previous posts is to adjust the privacy settings of each post individually. 

This may take time, but the process won’t let you down in the future

Situation 3: Error Messages When Sharing

Error messages can occur while trying to share content on Facebook for various reasons. First, it can be due to a temporary issue with the server. This can be resolved easily by waiting and trying again later.

If there are no changes after waiting for a while, and still, you are still getting the same error, then check their Help Center or support forums. 

Another reason could be due to the content itself. How? Pose with a broken link or inappropriate content might fail to meet Facebook’s community standards, due to which an error occurs when sharing. 

To Wrap Up

To conclude this guide, creating consistently shareable content on Facebook requires a blend of strategy, creativity, and understanding of your audience. For that matter, you can solely rely on the steps mentioned above to explain how to make a post sharable on Facebook.

Overall, tweaking the visibility settings and making it “Public” is all you need to do. This setting can make your posts sharable. 

Apart from this, implementing proven strategies as mentioned in this guide can significantly increase your chances of creating viral-worthy content.

Till then, go out there and create engaging content that will have everyone hitting that share button!